Braden Wong

100 Plus Is Syok

A Malaysian sports drink comes with a word that sounds a little like shock.

Fun fact: In Malaysia, people often drink 100 Plus, a slightly fizzy isotonic drink, after exercising. Then they might say syok—roughly “so satisfying”—which sounds a little like “shock.”

I remember first encountering 100 Plus after playing badminton with a friend. Back at his house, he pulled one out of the fridge and said, “Syok.”